Now, as part of a nationwide movement to end texting while driving, mobile company AT&T is using technology as a way to drive the message home.
The company will focus it's new campaign "It Can Wait" on one simple message: No text is worth dying for.
"Our goal is to save lives," AT&T Chairman and CEO Randall Stephenson said. "I hear from far too many people whose lives have been forever changed by a texting-while-driving accident, and together, we want to spread the word about how deadly a single text can be. Texting and driving should be as unacceptable as drinking and driving."
AT&T is also sponsoring a "No Text on Board" pledge day Sept. 19.
Click here to join the pledge.