For many, shopping is a recreational activity. Add that to the competition to get the best deal and you have an exciting way to spend the holiday.
Kansas State University financial planner Elizabeth Kiss says shoppers should be careful when out this holiday season.
"We have a lot of shopping days. Maybe yes this year there are fewer and certainly retailers want us to be in the stores, but again, if it's a deal, you only know it's a deal if you know what the price was before it was on sale," Kiss said.
Retailers are using less days in the calendar between Thanksgiving and Christmas as an excuse to begin holiday sales earlier than ever this year.
Last year, one in three holiday weekend shoppers spent at least part of Thanksgiving in a store according to the National Retail Foundation.