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AT&T Uses Technology to Put an End to Texting and Driving

The new campaign 'It Can Wait" will focus on one simple message: No text is worth dying for. AT&T will also be sponsoring a "No Text on Board" pledge day Sept. 19.
(ST. JOSEPH, Mo.) Nationwide, more than 100,000 crashes a year result from texting and driving.

Now, as part of a nationwide movement to end texting while driving, mobile company AT&T is using technology as a way to drive the message home.

The company will focus it's new campaign "It Can Wait" on one simple message: No text is worth dying for.

"Our goal is to save lives," AT&T Chairman and CEO Randall Stephenson said. "I hear from far too many people whose lives have been forever changed by a texting-while-driving accident, and together, we want to spread the word about how deadly a single text can be. Texting and driving should be as unacceptable as drinking and driving."

AT&T is also sponsoring a "No Text on Board" pledge day Sept. 19.

Click here to join the pledge.
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