East Hills Mall Commercial Goes Viral

East Hills Mall Commercial Goes Viral

East Hills Mall's back-to-school commercial goes viral for being laughably 'bad.'
(ST. JOSEPH, Mo.) A back-to-school East Hills Mall commercial has gone viral for being known as the 'terrible mall commercial.'

The commercial was posted on YouTube two days ago, and already has more than one million views.

Chris Fleck, the producer and director says he knew the ad would take off, but not like this.

"We wanted to something quirky, we wanted to do something out of the ordinary," he says.

Fleck came up with the idea about a month ago. He said the commercial cost $300, and only took about two hours to put together.

It's so 'bad,' some thought it was a parody.

"It's been entertaining to see what people really say about it," said Fleck.

Missouri Western State University Marketing Professor, Dr. Christopher Bond, says the key to getting a video to go viral is timing, and making people question if it is actually real.

"This was different. It was very unexpected, and we have the ability to say, hey, did this really happen," Bond said.

This commercial, however, was no parody.

Fleck intended for it to be 'bad,' and is enjoying all the publicity he, St. Joseph and East Hills Mall is getting.
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