Plastic surgery, and less invasive forms of cosmetic procedures, are up nearly 20 percent in the last five years.
At the Mosaic Life Center offices in St. Joseph, they're seeing a similar trend.
Doctors say one fact boosting the popularity of cosmetic surgeries is that many of the procedures can be done in the office.
Better yet, patients can often return to work the very next day with minimal bruising.
"People are getting more knowledgeable about what is available to them," said Dr. Jonathan Amspacher, a plastic surgeon at Mosaic.
"They're finding out their friends are having it done and they're seeing more advertising for it. They're finding they can have a lot of different things done and have a minimal amount of downtime for some of these minimally invasive procedures and that's real appealing to people," he said.
As our population continues to age, Dr. Amspacher expects more and more people to look for ways to keep looking younger.