That's especially true for a group at Missouri Western State University. They'll be watching for a local advertisement they created from start to finish.
"Actually seeing how it all works out was really neat," said Chris Rayle, a Missouri Western junior.
Rayle worked as the student producer on the project, which was shot right here in St. Joseph. The video shoot took place at the Hy-Vee grocery store and gas station.
Rayle worked with others in Missouri Western's theater and cinema department to create the television ad for Hy-Vee.
"This is one of those unique projects because it gets a lot of publicity and showcases their work," said Dallas Henry, MWSU Assistant Professor of Theater and Cinema.
It all started with an idea last summer that turned into a unique opportunity to pitch the spot to Hy-Vee's store director.
"It takes what we're learning in the classroom and puts it in the professional setting. It really shows the students what it's like to be in the real world. It also gives them that professional reel they're looking for," added Henry.
Henry used his own experience to help students and they even got paid for their work.
"I think this is like the ultimate applied learning experience for me in the four years that I've been here," he said.
The crew battled crowds, weather elements and some tough casting decisions.
"You go through and you see all these really good takes. It was just so hard to pick the best of the best. We wanted to make sure everybody was in it. Thirty seconds was hard. It was really hard," said Blair Stalder, director.
They spent countless hours on the project.
"The finish product - I was very proud to say, 'hey, I worked with that product,'" said Rayle.
Now, they're excited to share it.
"I've been telling everybody about it. I'm just really looking forward to it. I watch the Super Bowl for the commercials anyway," added Stalder.
Henry says aside from the excitement, the accomplishment is also good for the university.
"I think our students - and the university - are so excited about this opportunity and the awareness it brings to our program and the level we're at right now," he said.
The finished spot will air here on KQTV starting next week after making its debut during the Super Bowl on Sunday.