The Cellular Connection spent Saturday afternoon donating nearly 300 backpacks filled with supplies to area kids in need.
The backpacks were distributed on a first come first severe basis.
Store leaders say the annual giveaway is a great way to have a positive effect on the community by making sure children are set up for success in the classroom.
Nationwide, The Cellular Connection expects to donate about 100,000 backpacks to kids in need this year. That's up from the 60,000 backpacks that were given away as part of last year's drive.
Participants were also able to enter to win a $15,000 scholarship as part of the event.