By evening, things will change dramatically as several stores open up their doors on Thanksgiving.
Walmart kicks off its pre-Black Friday bargains at 6 p.m. Best Buy opens at 6 p.m. and Target will open at 8 p.m.
Retailers say they're in a rush to keep up with competitors who are also opening earlier this year.
For shoppers, the earlier hours are almost like a Christmas present in itself.
"It's pretty nice," said Trevor Coons. Coons said he didn't have anything special in mind he was looking for, but just hoping to find some good deals.
"It's a good thing it's not so cold," he added.
Another shopper thought waiting in line was kind of fun.
"It's the camaraderie with other people that came down," said Rose Cannarella, who will have waited in line six hours before finally getting into Best Buy. "It's also knowing that you're going to get a good deal.
Some of the big bargains people are looking for include $20 discounts on selected iPads at Target. Walmart has some flat screen TV deals and it appears as though one of the popular toys of the year is a furby.
"The Furby Boom, which is a great product that we're going to sell an awful lot of this year," said Steve Bratspies of Walmart, U.S.
"This is going to be $29 with a one-hour guarantee in our 6 pm event."
The goal of opening up earlier and earlier is to boost retail sales in what is still a wobbling economy. The job and housing markets are doing a little better nationally, but retailers say that still hasn't translated into noticeable increases among most shoppers.
Those waiting in line to save money say there is a strategy
"Don't freeze," said Jessica Attebury of Agency, who was at the front of the line of people waiting to get into Best Buy. "I'm going to have to hope I don't have to use the bathroom too much."